The Beginner's Guide to LinkedIn Selling

I wrote The Beginner's Guide to LinkedIn Selling because I get a huge volume of really poorly crafted cold outreach on LinkedIn and I wanted a constructive way to help these sales people hone their craft.

Why do I care?

Well, for one, I like helping people. I don't see "sales" as a dirty word and I think good selling can add a lot of value for both parties. My hope is that this guide inches you closer to providing more value for your prospect - and closing more deals as a result!

This is a detailed guide to crafting successful cold outreach messages on LinkedIn using my proprietary (top secret!) Validation Formula. You'll also get a exclusive ChatGPT prompts to supercharge and semi-automate your LinkedIn outreach without any investment in other tools.

This guide contains a number of templates and examples, making it easy to follow along and adjust to your own business. This is ideal for:

• CEOs, founders and small business owners who want to get starting selling on LinkedIn and fully understand the mechanics before making that first CRO or VP of Sales hire.
• Sales leaders just starting out or just starting with a new product, using LinkedIn to seek out your Ideal Customer Profile (ICP) or looking to refine your sales playbook.
• SDR’s, BDR’s and outbound sales associates looking to refine their craft and stand out from peers.